10 Practical Web Design Trends for 2017

Looking to make your website as fresh and modern as possible in the coming year? The following are all web design developments that must be taken into consideration and actioned in order to stay ahead of the curve.

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Minimal Menu Options

Last year saw a real shift in menu reductions, with fewer options for primary navigation. This will become an even bigger trend in 2017, with header menus typically being reduced to three or four options. This will help to tackle so-called ‘choice paralysis’.

No More Hamburgers

Yes, they help to keep menus tidy, but most users simply don’t understand what the symbol means. Hamburgers are also disorientating, leaving no sense of the website’s breadth.


These exist to balance visual presentation of busy and minimal elements. Google the term and you’ll instantly recognise this new style of imagery.

Tactile Design

This will take material design further and include tactile elements such as edges, surfaces and rationalised space. It’s all about UX.

No More Parallax Scrolling

This was a design element that didn’t really serve users but rather showed off design creativity by adding apparent depth to a web page. The downsides were poor SEO for graphical sites, increased load times and confusion for the loader.

Better Motion

There will be more meaningful use of motion and animation where it is appropriate to show it for the sake of continuity and attention. Graphics won’t dance around just for the sake of it, though. A Reading web design agency such as http://www.starwebinnovations.co.uk/ will only develop animated elements which offer function and purpose to the user and the website, keeping SEO and usability in mind at all times.

Proper Imagery

Stock imagery will begin to be phased out, and brands will start to invest in quality photography that truly represents their offer and the values of the business.


Progressive web apps will be facilitated by HTML5 technology and JavaScript advances and become the buzzword of the day.

Google Fonts

Google is developing its own fonts service as part of its material design offer. This includes a free font called Noto, and designers are expected to increasingly visit this resource for inspiration.


As a concept that drives the other trends, this will facilitate faster performance. It will capture contrast, typography and space, amongst other elements.